Your website speaks a thousand words! In order to get prospective clients, the web design plays a crucial role. There is no doubt that content is king, but the web design should be responsive and the overall user experience should be good. A novice may get confused and think that more artistic designs are visually appealing, but the digital world is all about speed and simplicity.
What is your pick?
- Minimalist and responsive.
- Fancy and slow.
For starters, you must understand that in case the design is lacking then the visitors would not want to do business with you. SEO experts feel that a clean web design aka minimalist design is better as compared to a complex and confusing design.
Did you know that the visually complex designs are considered less attractive than the simpler ones! What is the reason behind this? A novice may get confused and think that more artistic designs are visually appealing, but the digital world is all about speed and simplicity.
- Choosing a Responsive Design
One of the most attractive features of a website is responsiveness. This improves accessibility no matter what the device is. Whether you are using a mobile or a laptop, responsiveness is important.
- Slow websites are a BIG NO
If the website takes more than 4 seconds to load, there are issues that need to be resolved. For example: A person wants to book flight tickets to Barcelona and they visit a travel ticket website. The page takes about 5-6 seconds to load and the visitors gets impatient. They will find another travel website where the process takes less time.
When you are choosing a complex design, the website loading time will be more. Bounce rate will be high and no business wants that! Ideally, the loading time should be less than 3 seconds.
- Improving User Experience
When visitors go to your website, they want to see less of distracting elements. The visitors want more information and not a complex design which makes navigating difficult.
- Complex Designs Occupies More Space
Hosting becomes cheaper when the web design is clean and simple. Buying the space for hosting is the most expensive process. If you are using a complex design, it will occupy more of space. If you want to save up hosting costs, opt for a simple design. Light designs are ideal!
Hence, clean and simple designs are recommended for websites. You are saving costs and the visitors will get a user-friendly experience on your website. Don’t forget that simple designs never go out of style!
Complex designs make your website slow and it becomes difficult to navigate. Also, digital accessibility has become a part of the online world. So, opt for clean and simple web design to get the attention of online visitors. A novice may get confused and think that more artistic designs are visually appealing, but the digital world is all about speed and simplicity.