Uber literally took the traditional taxi service on the storm. It operates in more than 500 cities across the world and guess what, it is not yet to be concluded. Uber’s journey as a successful taxi management service began when it started providing luxury cars. It then expanded its business and now it’s target audience is not limited to just the higher class of the society, but even the foodies (with UberEats).
What is the moral of Uber’s success story?
Taxi services prevailed even before the Uber era. What made all the difference was the Online Taxi Booking Software is used for the taxi service? The software helped aggregate the demand of the taxi and Uber made the supply with its chain of taxis without owning even a single taxi. So, the secret ingredient here is the taxi management system. An online taxi booking software helps digitize the business and attract more customers.
Ask yourself, what would you choose between the two? – Hailing a taxi by shouting out loud on the roads or hailing a taxi with the luxury of a mobile application? The later, right?
Apart from this luxury that it provides for the customers, cloud-based taxi dispatch software can help you increase the business efficiency. Here are other reasons why you should opt for a Taxi Dispatch Software for your Taxi Business:
Online taxi dispatch software provides you with a myriad of features for your taxi business. These include Book a Ride, Book Now and Ride Later, Route Optimization, Multiple Payment Modes, Fare Estimation, Total Travel Time Estimation, Feedback System for Drivers, Feedback System for Customers, etc.
If we compare the features of the traditional taxi business to the features of taxi dispatch software, we do find that the customers would be more inclined towards the digital taxi service. Apart from these features, the taxi dispatch software also comes with the ease of expansion. On the basis of the preference of the customers, features to the cloud-based taxi dispatch software can be added.
For any business to achieve the heights of success, the feedback system is important. And more important it is to implement the feedback into an actionable plan. Following the Uber’s on-demand business model, the taxi dispatch software is incorporated with the two-way feedback system. This means that if you implement taxi dispatch software, both the driver and the customer can rate each other on various factors.
On receiving the feedback from the customer’s end, you can take steps to ensure that the drivers who have registered to work for your taxi business deliver quality service. On the other hand, on receiving the feedback from the driver’s end, your driver’s feel an important part of the system.
The Equation between Demand and Supply
If you are running the taxi business, on what basis do you aggregate the demand? Frankly, there is just a random guess involved. For example, the working professional class needs taxi service. So, after the working hours, you might target such IT parks. Similarly, you can target the Railways Stations, Bus Stations, and Airports. This is where the other autos and taxis would also be present.
On the other hand, if you use the taxi dispatch software for your taxi business, features such as heat maps can help your drivers identify areas with large demands and you can plan the supply accordingly.
Marketing Made Easy
How do you market for your traditional taxi business? Posters, banners, hoardings?
If you use Taxi Dispatch Software for your taxi business, your marketing hassles are well taken care of by the user-generated content. You have so many options for marketing your taxi service – Promotion and referral code, initial discount SMS, sign up the discount, etc.
Once you get the required traction, you can retain your customers by providing quality service and loyalty points.
Quick Reports Generation for Quick Action
This one is the best reason to opt for the taxi dispatch software. With the help of the taxi management system, you can generate reports and analyze your business well. You can track the number of drivers and customers, their activities and the total earnings.
For the drivers, you can offer various quest earnings if you find low activity in their profile. Similarly, for the customers, you can offer loyalty points and discounts.
Everything ultimately narrows down to the quality service. With the help of a Taxi Dispatch Software, you have to spare a little time on customer acquisition. You can put your endeavors in the expansion of the business and for studying the customer sentiments.
Witnessing the success of Uber, many businessmen have already considered opting for the taxi dispatch software seriously for their taxi business. Now, do you realize the level of the competition for the taxi business niche? And surely, you cannot beat the digital giants with offline taxi service, no matter what quality you provide.
The right time to adopt a taxi management system is now if you want to kick-start your taxi business. Know how your taxi business differs from that of the existing ones and consult a software development company to develop a customized taxi dispatch software for your business. When the time is right, ask your software development partners to scale your business by adding new features and functionalities.
Ease of business is the greatest significance of having taxi dispatch software for your taxi business.
Mushahid Khatri is a solution consultant at Yelowsoft, one of the leading Taxi Booking app development company in 2011. It is known for developing Taxi Dispatch Software of unmatched quality. He believes in sharing his strong knowledge base with learned concentration on entrepreneurship and business.